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Google To Enter Music Biz?

By Jennifer Bosavage, CRN
October 21, 2009    1:14 PM ET

Google is reportedly getting ready to partner with two music services in order to enhance music searches. Google's new service will -- it's rumored -- let users type in a musical group or artist and get a more detailed, refined set of answers in return. TechCrunch first reported this development Wednesday morning.

After typing in a query, the service, which is believed to be named "Google Audio," will serve up one or more songs, in the form of partial clips or full-length versions. Those interested in more can look at suggested sites where they can then purchase the music. Google is said to be partnering with at least two other music services: iLike (bought by MySpace earlier this year) and Lala.com.

ILike and LaLa offer limited streaming services; MySpace Music has full streaming rights from all four major labels.

Rather than being a content play, or true music service, this sounds like Google is enhancing its search capabilities. In fact, TechCrunch reported that the service will be very different than the Google China music download service launched last year. That service, currently only available in China, allows users to search for music and download it at no charge.

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