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Cisco's just-completed acquisition of Tandberg means that Cisco must now integrate Tandberg's existing channel program into its own. For the time being, Cisco said Wednesday, the two channel programs will run in parallel, with the expectation that a new program for video conferencing products will be finished within nine months.
That was the word at Cisco Partner Summit from Richard McLeod, director, collaboration go-to-market at Cisco, and Fredrik Halvorsen, former Tandberg CEO and now senior vice president of Cisco's TelePresence Technology Group.
According to the executives, the combined program will take "best of breed" elements from both Cisco's and Tandberg's existing partner programs for video products with an eye toward maintaining the margins Cisco and Tandberg partners currently see.
All of Tandberg's products have been preserved and now fall within the TelePresence Technology Group, as Cisco previously detailed.
"It's a fantastic marriage," McLeod said, emphasizing that Cisco would approach A/V integrators, service providers, video conferencing VARs and systems integrators as it looked to expand Cisco's video channel.
Eventually, McLeod said, Cisco will debut a partner specialization specifically for video, adding to the specializations it already offers in unified communications, security, wireless LAN, routing and switching, data center networking infrastructure and data center storage networking.
Several solution providers attending the Cisco Partner Summit weighed in on the benefits of a Cisco-Tandberg marriage.