Motorola Details Company Split In Latest Filing


When Motorola completes its planned split next year, it will be known as two separate companies: Motorola Mobility and Motorola Solutions Inc.

Motorola Mobility will be the new name for Motorola's home business (set-top boxes and cable equipment) and also covers its smartphones and mobile devices business, and Motorola Solutions will comprise its networks and enterprise mobility divisions.

Motorola confirmed the names in a Form 10 Registration Statement filed with the Securities and Exchange Commission -- the first public disclosure by Motorola as to what the companies will be called after the split.

The Motorola Solutions unit will be headed by Motorola co-CEO Greg Brown, and the mobile devices and home business will come under co-CEO Sanjay Jha.

Motorola's goal is to complete the split by the end of the first quarter of 2011.

"We are very pleased with the significant financial and operational progress that Greg’s and Sanjay’s businesses have accomplished," said Motorola Chairman David Dorman in a statement from Motorola Thursday. "Upon separation, both businesses will be well capitalized and poised for stand-alone success."

From a branding perspective, according to the SEC filing, Motorola Mobility will be the company that owns the rights to Motorola's trademarks and logo, and it will license them to Motorola Solutions.

Motorola's struggling handset business has seen some bounce lately thanks to the success of the Motorola Droid and the continuing release of Droid-branded phones, including the just-announced Droid X. Last year, Motorola threw its loyalty behind Google's Android mobile OS to better compete with smartphone dynamos like Apple and Research In Motion.

Over in its Enterprise Mobility Solutions business -- where much of Motorola's channel focus resides -- the company recently shuffled its executive management, with former channel chief Janet Schijns moving over to run Motorola's Enterprise Mobility Solutions Training & Knowledge Management organization and Mark Kroh, Motorola's former government, commercial and enterprise leader, assuming Schijns' role.

Motorola EMS launched a revamped channel program, PartnerEmpower, in March.