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All of the updates are available as a download, in version 2.6, at the end of October, and are at no charge for existing A10 customers.
"A10 is picking up steam and we're growing very fast," said Lima. "These are ease-of-use enhancements we've made, and ease-of-use from a partner perspective in that it's easier to deploy."
Lima told CRN he's seeing a shift in the ADC market in favor of vendors such as A10 that are nipping at the heels of incumbent heavyweights like F5 Networks.
A10's revamped channel program -- along with the refresh-against-F5 promotion it launched for VARs earlier this year -- have gained A10 additional traction, and the company has more than 850 customers now for its AX series.
"We simplify things, I think, by saying 'you buy the appliance, you have all the features,'" he said. "You don't have to turn them on, but you have them all, and we're cost effective."
Among forthcoming channel program improvements, Lima said, are more market development funds.
"Today we have discretionary MDF, but our partners are working hard and we're going to more of a general MDF model," he said. "Today we've also done a lot of training and have no real true certification, so I would anticipate announcing a certification program in early 2011. We have the training, but we'd like to ensure people are recognized for having that training."