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Deal registration is also automated through Aruba's partner portal, according to the vendor, with stated requirements as to what documentation has to be handed over to Aruba to be registered.
"It's not just a bunch of e-mails going back and forth that get lost," Bruce explained. "I think we can do this as good as anybody now."
Aruba's platinum partners will now also see higher discounts for meeting or exceeding annual sales targets. Aruba declined to offer numbers on what those discounts are but Bruce described them as "lucrative" and "attainable."
As a third new addition to the partner program, Aruba's gold- and silver-level partners will see greater access to marketing funds. Aruba is also launching a program called MarketingEdge which will offer partners the ability to purchase branded marketing materials and access co-marketing opportunities with the vendor.
Demo and lab equipment will also be offered at a greater discount than before, according to Aruba.