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Cisco on Monday announced major updates to both the technology roadmap and channel program related to its acquisition of Tandberg, providing more details on how it intends the Cisco and Tandberg channels to combine.
The announcements, which include greater interoperability between Cisco and former Tandberg products and host of new video endpoints, are being made in line with Cisco's Collaboration Summit, taking place this week in Phoenix.
The hope, according to Cisco, is that solution providers will be able to take advantage of a market in healthy growth mode. Cisco Chairman and CEO John Chambers described video on last week's Q1 earnings call as having reached a "tipping point" in the minds of CIOs, and Cisco also estimates video communications traffic growing 10-fold in the five year span between 2008 and 2013.
Tandberg's portfolio will play a key role, especially as competition for video and UC heats up all over the channel. Cisco announced its $3.3 billion acquisition of Tandberg more than a year ago, and completed it just before the Cisco Partner Summit this past April. Some of the big questions at the time included how Cisco would integrate Tandberg's video portfolio into its own, and also how Tandberg's channel program would be absorbed into Cisco's. Since April, the two channel programs have run in parallel, with existing Tandberg partners seeing the same program benefits and statuses as they did before.
All that will change in the new calendar year. Cisco will continue to run the programs in parallel until January 31, 2011, at which time Tandberg partners will have been mapped into appropriate Cisco designations.
New to the overall program is the TelePresence Video Authorized Technology Provider (ATP) program, a new ATP with the Express, Advanced and Masters specialization tiers just like the ATPs that already exist for Converged Building Systems, Data Center Unified Computing, Mobile Internet Technology and other areas.