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LifeSize Sees An Opening In Cutthroat Video Channel

By Chad Berndtson
November 30, 2010    5:59 PM ET

Page 3 of 3

Solution providers acknowledged that if LifeSize is to continue to grow, and also fend off software-based video upstarts like Vidyo, it will need to expand its purview beyond video endpoints. The recent debut of the $64,999 LifeSize Bridge 2200 -- the company's first-ever proprietary standalone video conferencing bridge -- is a good example, especially for how it moves LifeSize into the broader realm of infrastructure technologies.

"I'm not sure a lot of people realize what a big deal that thing is for LifeSize," said the vice president of a video and UC solution provider, who asked not to be named. "Their competitors like to paint them as endpoints-only: cute little video systems at a nice price, but not a bigger-league UC play. That's changing."

The solution provider agreed with other VARs who said there were concerns LifeSize's channel momentum would stall following its acquisition by Logitech, but that didn't seem to have happened.

"I think it took them a little while to cross all the t's and dot the i's," said the solution provider. "But Logitech hasn't been messing with LifeSize the way I think a lot of people thought they might. It was a good acquisition for them."

"This story's going to continue," LifeSize's Sibille added. "As we continue to bolster not only the endpoint story but also the infrastructure story, this will definitely continue. We get lots of great reception, and for the UC players, now the lights are going on and it's just opened up all kinds of opportunities for them to go in and talk to their customers.



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