Page 2 of 2
The series of moves comes as Cisco looks to shore up its lead among business videoconferencing vendors, especially as the space becomes a more attractive channel play. According to Infonetics Research, Cisco, which acquired Tandberg in 2009, holds the No. 1 spot in overall enterprise videoconferencing revenue, having claimed 50 percent of the global revenue in 2010.
In recent months, however, Cisco's main rivals in the video space have begun to aggressively challenge the networking titan -- Polycom, for example, with an ambitious channel revamp and acquisition of HP's video unit, and LifeSize with the promise of greater integration between LifeSize's business and parent Logitech's. Smaller upstarts like Vidyo, whose lower-cost multiscreen 1080p60 telepresence has attracted plenty of attention, are also on the move.
Cisco, said Wyatt, worked to eliminate many of the initial headaches surrounding the Tandberg integration, including the merging of the channel programs and the new ordering process for former Tandberg products that was inaugurated on Jan. 31. Cisco now has about 1,200 partners selling videoconferencing products in its telepresence portfolio.
"Most of the growing pains and integration are behind us now," Wyatt said. "And I think our partners are incredibly excited for what we've done with interoperability, and what we're doing to simplify and tie a lot of this together. There's a lot of learning that's going on."
Video and collaboration have been bright spots in an otherwise difficult stretch of quarterly earnings reports for Cisco. Wyatt said that all of Cisco's video and telepresence products are growing, but there's been "exceptional" growth in the EX series, which are Cisco's desktop telepresence offerings.