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Cisco Restructuring: Big Changes Coming For Channel-Facing Execs, Programs

By Chad Berndtson
June 24, 2011    3:32 PM ET

Page 2 of 3

Another big executive change is that former Cisco channel chief Paul Mountford, who was most recently president of Cisco's Emerging Markets Theatre, has a newly created role: senior vice president of worldwide enterprise.

What that means is that Mountford will be the one executive in charge of Cisco's technology architectures and the solutions and vertical markets foci that go with them. The various technology architecture leaders within Cisco -- Ross Fowler, vice president of Borderless Network Architecture, for example, and Stephanie Carullo, vice president, data center and virtualization -- now report to Mountford instead of Rob Lloyd.

Mountford himself reports to Lloyd, according to sources, and the "enterprise" in his title refers broadly to large enterprise customers, public sector customers, and commercial, or midmarket and SMB, customers.

Mountford's equivalent in Cisco's service provider business is Nick Adamo, who continues to lead Cisco's global service provider market segment from a sales perspective as senior vice president, service provider sales.

Specific to Cisco's WWPO, the roles of Keith Goodwin, senior vice president, WWPO, and Edison Peres, senior vice president, worldwide channel organization, will not change, according to sources, nor will that of Wendy Bahr, senior vice president, global and transformational accounts.

Senior Vice President, U.S. and Canada Channels Jim Sherriff, however, will now report fully to Robbins, with a dotted line into Goodwin, instead of a full line to Goodwin and dotted line to Robbins. What that means, according to sources, is that Robbins will ultimately have more oversight of the channel sales organization, as well as a say in the Americas sales resources that get allocated to it.

Going forward, Cisco will have two go-to-market models: "customer-led," which will be Cisco's traditional high-touch selling motion for large and strategic enterprise accounts, and what Cisco's internally calling "partner-led," which according to sources will mean a greater focus by Cisco on sales through channel partners to all but its most strategic global accounts.

Philosophically, those sources said, the model will be good for the channel, and also could mean greater investment in partner-specific resources down the road, even though sources couldn't confirm whether the WWPO itself will see greater or less investment by Cisco in the short-term. Those conversations and decisions, the sources added, are happening now.

Specific to the WWPO's marketing investment, Cisco has not yet named a replacement for former vice president, WWPO marketing Luanne Tierney, who left Cisco for rival Juniper in January.

According to sources, Cisco expects to name Tierney's replacement within the next 30 days, and that executive will have a role expanded beyond Tierney's former purview. Specifically, the new WWPO marketing head will work more closely with Cisco's global marketing organization, headed by Chief Marketing Officer Blair Christie, and have even more Cisco resources at his or her disposal than Tierney did. Cisco Partner Velocity, the partner marketing-centric conference Tierney spearheaded, will likely continue, although the sources had no knowledge on whether Partner Velocity has been scheduled this year.

NEXT: Other Major Executive Changes At Cisco



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