Cisco: UPOE Creates New Channel Revenue Streams


Cisco said this week that its Universal Power Over Ethernet solution, the networking giant’s next-gen PoE offering, is arming channel partners with new revenue streams, especially within client sites already relying on the company’s Catalyst 4500E switches.

Pradeep Parmar, senior marketing manager of Borderless Networks at Cisco, explained at a media roundtable event this week that UPOE, which is offered through Cisco’s Catalyst 4500E switches platform, has the ability to deliver up to 60 watts per port. By doubling the wattage-per-port delivered with the company’s traditional PoE offering, UPOE enables partners and end clients to power a wider range of devices over a single network.

Beyond IP phone and wireless access points, UPOE-enabled environments can support virtual desktop infrastructures (VDI), building management systems, compact switches, IP turrets for financial trading floors, and personal telepresence systems, Parmar said during the call.

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As a result, Parmar explained, solution providers have an opportunity to incorporate a wider portfolio of devices into an existing client’s network, and grow revenue streams as a result.

"Our partners are excited about this opportunity because they can leverage their existing relationships or existing deployments to go start new conversations around VDI, around financial trading and around building management, for example," Parmar said.

Several of Cisco’s OEM partners have designed new products based on its UPOE offering. Samsung, for instance, is gearing up to launch next month a UPOE-based version of its 22-inch NC220 monitor for virtual desktops.

NEXT: How Partners Can Leverage Cisco’s UPOE