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Mobilizer will be available from Interactive directly, and from channel partners, in English-speaking countries by the end of the second quarter. It's intended for mid-size and large contact center and enterprise customers, Herrington said. Pricing will be determined based on a customer's unique mobile application connections made per day.
It's an easy upsell for channel partners, Herrington said, who are already familiar with their prospects' customer interaction center (CIC) infrastructure.
"Really big IT organizations will have someone to do this type of thing for them, but many will want their channel partners to work with their CIC so they don't have to go figure it out for themselves," Herrington said.
Indianapolis-based Interactive Intelligence has built momentum in the contact center channel, even though it flies somewhat under the radar relative to competitors like Cisco, Avaya and Genesys. The company recorded $209.5 million in revenue for its fiscal 2011 and has more than 300 reseller partners around the world.