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Avaya Expands Midmarket Push With Scaled-Up IP Office

By Chad Berndtson
July 17, 2012    8:00 AM ET

Page 2 of 2

Avaya's Monday said that Avaya's overall UC portfolio is now structured to give partners the most options, even for customers that aren't clearly small business or midmarket.

On the low end, there is AvayaLive Connect, an all-in-one UC package for small businesses that is sold directly from Avaya but for which partners can earn a referral commission. IP Office will cover more sophisticated SMB and midmarket UC needs, and then there are the various Avaya Aura packages, such as Avaya Aura Midsize Enterprise (ME), intended for bigger customers.

Avaya has continued to update IP Office, with the most recent release, January's launch of 8.0, having focused on extending enterprise UC features out to mobile devices. The release of 7.0, a year ago, saw the full integration of the former Nortel IP and digital phones with the IP Office platform.

In addition to the 8.1 IP Office upgrade, Avaya will be offering a branded support service specific for SMB customers that can be offered through the channel in wholesale and co-delivery models, as in other Avaya maintenance service programs. Avaya partners will be able to sell the service in packages of one, three or five years, and service can be provided over SSL/VPN, meaning less time required by the partner or Avaya technician onsite at a customer business.

"Up until this point, we have offered partners only a block of hours that they'd purchase and then get support from us as a backup," Monday said.

PUBLISHED JULY 17, 2012

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