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Pertino knows first-hand the importance of a virtual business network. The company runs its entire IT business infrastructure in the cloud, including Salesforce.com for CRM, Marketo for marketing automation and lead nurturing, Intacct for accounting, and others. Pertino has no physical servers, storage or networking gear, but instead depends on the cloud for its IT infrastructure.
Common to both Pertino's product and business IT strategies is the ability to leverage cloud elasticity and economics on a demand and subscription basis to reduce operating costs, Pertino’s Krautkremer said. "So we can turn services up or down depending on our business traction," he said. "As a startup, that capability is immensely valuable."
Pertino's product is currently in stealth mode, and it is expected to come to market sometime in the first quarter of 2013.