SOHO Big: Belkin To Buy Linksys From Cisco


Romanski went on to write, "Linksys has long been an important member of the Cisco family and we are confident that we have found the best buyer in Belkin. We look forward to witnessing Belkin's growth as they bring Linksys into their family."

Mike Chen, senior director of product management for Belkin's networking business, said the acquisition will help Belkin create new innovations and take advantage of market opportunities in the small business and home networking market.

"Our goal is to keep both brands in the reseller and consumer channel," Chen said. "We will enter into a strategic relationship with Cisco, which could include reseller and distribution channels."

While the Belkin and Linksys brands have some product overlap, they cater to different consumer requirements, giving Belkin the opportunity to address a broader market than it could in the past, Chen said.

"Linksys has been connecting consumers to more powerful wireless networks for business, from home to small business solutions," he said. "Belkin has focused on customizing user needs for home network solutions."

With the acquisition, Belkin can take advantage of both brands to create technology to meet users' requirements for next-generation networking, Chen said. "Consumers around the world are increasingly connecting with each other using smart phones and tablets," he said. "This creates a need for technology to help consumers keep in touch through their mobile devices."

PUBLISHED JAN. 24, 2013