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Blue Jeans Network, which only emerged from stealth mode in 2011, has quickly been gaining industry and channel recognition, thanks in part to its ability to bridge different video and audio protocols, meaning users can connect with one another whether they use high-end Cisco or Polycom video systems, or, for example, consumer-focused services like Skype and Google Talk.
This unique angle has helped the still-young Blue Jeans quickly gain traction in the channel, where it already partners with solution providers including Tampa, Fla.-based AVI-SPL and Happauge, N.Y.-based IVCi.
Blue Jeans' Aaron said the new "Room to Remote" features will help accelerate partners' sales of its services, along with their sales of endpoints.
"It's enhanced functionality that will make it easier for partners to sell and to sell more. Everything we are doing is basically extending the reach of this service," Aaron said. "We are giving the ability to sell more value, ... and all of that should make it easier for the channel to sell the Blue Jeans' service, and then sell more endpoints along with it."