Cisco Unveils Incentives, Resources To Help Partners Embrace Cloud


Like it is with incentives, Cisco is bulking up its training resources for Cloud Services Resellers in hopes of kick-starting their cloud services practice.

Among them is a new Cloud Go-To-Market (GTM) Resource Center, a Web-based and self-service portal Cisco Cloud Services Resellers can tap into to gain access to all of Cisco's go-to-markets tools. One of the new tools included is Cisco's Cloud Connections service, a virtual match-making tool for Cloud Providers and Cloud Services Resellers. Resellers can use the tool to see a complete list of available Cisco Cloud Providers, compare different resale options, and reach out to any that seem like a good fit.

Cisco also unveiled the Cisco Business Transformation Playbook, a set of training materials aimed at helping solution providers move from a pure reseller model to a cloud and managed services model. The Playbook covers six different topics: an overview of the cloud market and the opportunities there; how selling cloud services changes a reseller's business model; how selling cloud services impacts a reseller's sales model; tips for marketing cloud services; how to build a cloud services portfolio; and a list of Cisco resources for transitioning to the cloud.

Lastly, Cisco said the Business Transformation Playbook will be supplemented by a Business Transformation Workshop partners can attend in-person or by webinar to learn best practices for these business model transformations, along with a Partner Business Transformation Video-on-Demand series.

Cisco's efforts to push partners toward cloud opportunities come at a time when cloud adoption is expected to soar. According to Gartner, half of all CIOs expect to operate the majority of their applications and infrastructures in the cloud by 2015, while global spending on public cloud services is projected to reach $200 billion by 2016.

Cisco said it has already issued 1,700 cloud-related specializations across its partner community and has more than 100 Cisco Powered cloud offers on the market through those partners.

PUBLISHED JUNE 4, 2013