Cisco's Chambers: Compete Against Us And You'll Lose


Edison Peres, senior vice president of Worldwide Channels at Cisco, also took the stage Tuesday to discuss ways Cisco will help partners make these business-model transitions.

First, Peres said, Cisco is offering new resources and incentives to its Cloud Services Reseller partners, or partners who don't necessarily have the bandwidth to stand up their own cloud practices, but want to resell Cisco Powered Services from other cloud providers. Moving forward, Peres said, Cloud Services Reseller partners will have access to Cisco's Value Incentive Program (VIP) rebates on sales of Cisco-Powered Services.

Peres also said Cloud Services Resellers can now tap into a Cloud Go-To-Market (GTM) Resource Center, a web-based and self-service portal providing access to all of Cisco's go-to-market tools.

"To be honest, there are still many of you sitting on the sidelines, wondering, 'Is cloud really here, is as-a-Service really important?' Don't sit on the sidelines," Peres said. "Get in the game."

Peres also said Cisco will roll out two new partner certifications that focus on business-model transformations and next-generation sales models. To nudge partners toward these certifications, Peres said Cisco will help offset the training and exam costs for the first 800 partners who sign up for the certifications.

"It's all about you being able to maximize our programs, and evolve your businesses successfully," Peres said.

PUBLISHED ON JUNE 4, 2013