In fact, a recent Cisco study suggests customers are actually looking for a more personalized shopping experience. According to Cisco's 2013 Customer Experience Report, 65 percent of the consumers surveyed said they are comfortable receiving information based on their location in a store, while 39 percent said they would even be comfortable revealing their personal income in exchange for more personalized discounts and promotions.
For Cisco partners, Cisco's Spain said CMX for Facebook Wi-Fi represents an opportunity to not only help with implementation but also perform broader network upgrades and refreshes, as organizations look to increase capacity and support a greater number of mobile users.
"There's a fantastic systems integration opportunity over and above just providing raw connectivity," Spain told CRN.
Cisco also announced Wednesday a new Catalyst 3650 switch and Aironet 3700 802.11ac access point it says are designed to help businesses manage these high-density wireless environments.
PUBLISHED Oct. 2, 2013