An Israeli-American startup emerged from stealth Wednesday with a product it promises will drastically accelerate Internet performance.
Teridion, which so far has secured $20 million in funding, is generally releasing a cloud-based solution that boosts speed in both directions by optimizing traffic across global backbone networks.
"The whole concept is the Internet needs a performance improvement. It was fundamentally broken," Dave Ginsberg, Teridion's chief marketing officer, told CRN.
Elad Rave, the company's founder and CEO, said Teridion's technology delivers Internet performance that can be 20 times faster than what businesses are currently experiencing.
Just to make clear that bold claim didn't require any caveats, Rave added: "When we say that, we mean anything that runs over the Internet is much faster."
Teridion's Global Cloud Network achieves such a result through real-time monitoring of the entire global network of networks -- identifying both green zones through which packets freely flow, and red ones experiencing congestion.
The idea germinated a decade ago after Rave sold his previous startup and became fixated on a problem that just about anyone these days can relate to.
"I saw there was a big problem in the way Internet works," he told CRN. "I have a 100-Megabyte connection at home but I actually only get 10 Megabytes."
Unlike most people dissatisfied with their actual connection speeds, Rave started trying to figure out what was going on. He spoke to colleagues at Cisco Systems, Juniper Networks and Akamai and they all conveyed pretty much the same message: The problem is a result of how the very backbone of the Internet was built -- it is what it is and no one can change it.
"They were right," Rave said. "There's no way to solve it unless you change all of the routers all over the world."