CliQr, who was recently named in CRN's 2016 Cloud 100 list, has developed a single platform for modeling, deploying and managing applications across physical, virtual and cloud environments. Last year, the company secured $20 million in a Series C investment round from investors including Google Ventures and Polaris Partners while the company experienced rapid growth driven by higher hybrid cloud adoption rates.
Cisco said it has also invested in CliQr and has been working with the startup as an ecosystem technology partner for nearly two years. Nearly all of CliQr's roughly 30 channel partners are also Cisco partners, including companies such as Trace3 and World Wide Technology, said David Cope, CliQr's executive vice president of development and CMO.
CliQr's technology is available either as Software-as-a-Service (SaaS) or in a dedicated software deployment model, Cope said
"As channel partners create these application profiles for customer engagement, they can actually save these profiles and start to leverage them and build up a library of applications profiles that can be just tweaked from one engagement to the next engagement allowing them to drive efficiencies and profitability in their services engagements," said Cope. "We're the only combined solution now that allows you to create this simple application profile, and with a click, get that end-to-end automation."
CliQr was founded in 2010 by former VMware veterans Gaurav Manglik and Tenry Fu. It's competitors include VMware, RightScale and Scalr, but Cope said its rivals rely on a siloed approach that requires custom scripts or individual blueprints between each application and a given cloud environment.
"VMware sees that it has got to be all about the application and they also believe in this notion of application blueprints, but their blueprints are siloed," said Cope. "So there is a blueprint for SAP on (Microsoft) Azure, SAP on Rackspace, SAP on Amazon. When you have this siloed approach it really makes hybrid-cloud use cases hard because you don’t have that true portability between environments."
Solution providers do not need to be application experts to work with CliQr, Cope said.
"A partner doesn't have to have specific application knowledge -- that's the beauty. They have to be able to work with their end-user customer that has knowledge of the application to graphically model the topology of the profile of these apps, and once that's done, it can be moved to any environment."