Collaboration Specialist Prysm Launches New Channel Program To Take Partners ‘To The Next Level’


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Cloud-based collaboration specialist Prysm is boosting its channel efforts by launching the new Prysm Engage Partner Program, hiring channel veteran Patrick Finn to lead the way.

“I came to Prysm to really take our partner program to the next level,” said Finn, in an interview with CRN. “We’re adding a lot of value here for partners, like new training and MDF  to really mature our partner program.”

Finn has previously developed and managed partner programs for the likes of Accenture, Emptoris (acquired by IBM in 2012) and SAP Hybris. Finn was previously senior vice president of global channel and partnerships at SAP Hybris before joining Prysm in April.

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San Jose, Calif.-based Prysm has only a few dozen channel partners but expects to double that number by the end of 2017 thanks to the partner program as well as its new Prysm Go collaboration solution unveiled in May.

The Engage Partner Program includes new joint marketing programs along with more MDF available. "We didn’t do a lot of [joint marketing] in the past, but we’re really trying to embrace our partners more," said Finn.

The program now enables Prysm partners to receive online training for its portfolio as well as certification programs. The vendor also created a new learning management systems for solutions providers and has revamped its partner portal.

The program has three partner levels: silver, gold and platinum. Finn said Prysm will be adding a specific consulting partner program under the Engage umbrella.

Bin Guan, CTO of Yorktel, a Eatontown, N.J.-based solution provider and Prysm partner, ranked No. 196 on CRN’s 2017 Solution Provider 500 list, said Prysm revenues are up in 2017 year-over-year and Finn’s hiring is bringing more in opportunities for Yorktel.

"Patrick is starting to bring more customer opportunities for us. Prysm has been doing this in the past, but he’s bringing leads to us where we can upsell more services beyond Prysm," said Guan. "It’s easy to do business with Prysm and now with the [new partner program], it’s driving a more closer partnership between us."

One of the key reasons for building a new program is tied to Prysm’s new UC solution: Prysm Go.

Finn said Prysm Go can turn any meeting room into a multi-purpose collaboration room, offering a digital whiteboard, wired and wireless screen sharing, no sign-in required and integration with other video conferencing and unified communications tools from the likes of Cisco, Polycom and Microsoft.

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