Cisco Launches Networking Platform That Will 'Redefine The Network For The Next 30 Years,' Says CEO Robbins


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Cisco Systems Tuesday unveiled what CEO Chuck Robbins dubbed as "the new network" – an intuitive networking system that anticipates actions, stops security threats and continues to evolve and learn. Robbins said the new platform is bringing a subscription-based methodology to its core networking portfolio.

"Today, I really believe we are redefining the network for the next 30 years," said Robbins during a media and analyst event in San Francisco. "In my 20 years at Cisco, I have never been more excited about our innovation than I am about what we’re delivering today. … We truly are building the network of the future."

The San Jose, Calif.-based networking leader launched a slew of new offerings around its Network Intuitive platform, including a new line of Catalyst switches, a revamped IOS software for the digital age as well as security and analytics offerings.

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"This platform …. gives us the ability to create longer-term lifetime value for our customers"” said Robbins."Two years ago, we had $1.9 billion on our balance sheet in deferred revenue from software and subscription, and last quarter that number was $4.5 billion. The big question is, 'Can you bring that to your core?' And today we are bringing a subscription methodology to our core networking portfolio. We're incredibly excited about not only what it does for [Cisco], but [the fact that] it allows us to continue to deliver more and more value for our customers on top of these platforms of the future."

This new network is the result of years of research and development by Cisco to reinvent networking for an age where network engineers managing hundreds of devices today will be expected to manage 1 million by 2020, according to Robbins.

Cisco's approach creates an intuitive system that constantly learns, adapts, automates and protects to optimize network operations and defend against today's evolving threat landscape.

"Cisco's Encrypted Traffic Analytics solves a network security challenge previously thought to be unsolvable," said David Goeckeler, senior vice president and general manager of networking and security, in a statement. "ETA uses Cisco's Talos cyber intelligence to detect known attack signatures even in encrypted traffic, helping to ensure security while maintaining privacy."

Goeckeler also said Cisco's new IOS operating system for the Intuitive Network was "rebuilt for the digital age."

"Our [new IOS] is open, it's API-driven, it's programmable, it's modular, it allows our customers to extend it to interconnect in an API world," said Goeckeler. "This is going to drive intent-driven networking for the next 30 years."

Cisco introduced a new family of switches built from the ground up for the new realities of the digital era, centered on the demands of mobility, cloud, IoT and security. The new Cisco Catalyst 9000 delivers unmatched security, programmability and performance by innovating at the hardware (ASIC) and software (IOS XE) layers, according to Cisco.

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