Video Networking

  • 2014 Cloud Partner Programs Guide Details

    ADTRAN, Inc.
    ADTRAN ADVantage Partner Program / ProCloud Wi-Fi Private Label

    CompanyADTRAN, Inc.
    Address901 Explorer Blvd. N/A
    Huntsville, AL 35806
    Phone(800) 923-8726
    Year Company Founded1986
    CEOTom Stanton
    Specific Channel Computing Program Information:
    DescriptionADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN's products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide.
    Cloud Channel Program NameADTRAN ADVantage Partner Program / ProCloud Wi-Fi Private Label
    Program ManagerBecky Hacker
    Program Established2013
    Is Cloud Program Separate From Main Partner Program?No
    Company's Cloud Involvement, Products, And Solutions:
    Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, business connectivity)
    Our products are used to enable Off-Premise Cloud Solutions
    Our products are used to build Customer Private Clouds
    Our products can be incorporated into both Off-Premise and Private Cloud solutions
    ADTRAN offers ProCloud Wi-Fi (a public cloud service), a fully-managed, business-class Wi-Fi service built on their Bluesocket virtual wireless LAN (vWLAN) -- the industry's first virtualized, cloud-hosted (private cloud) WLAN. ADTRAN's innovative ProCloud Wi-Fi services enable our partners (service providers and resellers) to quickly and easily resell ADTRAN branded or private label Wi-Fi services. Our ProCloud Wi-Fi Private Label solution empowers partners to deliver their own branded managed services, relying on ProServices for hosting infrastructure and back-end support. This enables the partner to incorporate a Wi-Fi managed service into their offerings, gain new customers and a new revenue stream without the cost and overhead of building out a complete datacenter, hardware redundancy schemes or certifying additional staff.
    Areas In Which Company Actively Promotes Their Technology Components To Encourage Customers Or Service Providers To Build A Cloud Offering:
    Cloud Applications/SW
    Cloud Hosting
    Cloud Infrastructure (IaaS)
    Cloud Platforms (PaaS)
    Cloud Management
    Current Public Cloud Services:
    Specialized technical training (face to face)
    Cloud Hosting
    Cloud Infrastructure (IaaS)
    Cloud Platforms (PaaS)
    Cloud Management
    Engagement With Channel Partners To Promote Cloud-Related Technologies And Services:
    We have our own Public Cloud service or application we use partners as resellers
    We have technology components that are used to build Private or Hybrid Cloud infrastructure; we engage integrators or Cloud Builders
    We have software components and tools that are used by ISVs and developers to build SaaS applications, either for Public, Private or Hybrid Cloud environments
    Our Public Cloud service, ProCloud Wi-Fi is also available in a Private Label model, that partners can leverage to deliver their branded Wi-Fi service, while utilizing ADTRAN's hosting infrastructure and ProServices.
    Channel Training And Enablement Activities To Assist Cloud Focused Partners:
    Specialized technical training (face to face)
    Specialized technical training (on-line, ILT)
    Technical certification (for Cloud)
    Specialized sales training (face to face)
    Specialized sales training (on-line, ILT)
    Business transformation training or consulting (focused on financial, organization or sales/mktg. changes required to succeed with the Cloud)
    Sales transformation training
    Field sales mentoring or coaching (between your direct sales
    Sharing of service delivery methodologies or IP around Cloud solutions (pre or post-sale)
    Sales playbooks or prospecting guides for Cloud solutions
    Investments To Assist Partners With Their Shift To Selling And Marketing Cloud Solutions:
    Customer Events
    Offer them qualified Cloud-specific sales leads
    Partner Branding assistance (materials and/or funds)
    Partner Demand Generation assistance (materials and/or funds)
    Specialized local staff to help partners with marketing planning and/or execution
    Partner Events
    Partner Marketing Training
    Co-selling assistance from local cloud-specialist sales or business development staff
    Financial And Other Support Company Offers Cloud Partners:
    Deal Registration
    Demo program/Trial Keys
    Internal-use product or licenses (discounted or free)
    Loyalty programs or SPIFs
    Rebates (specific to cloud sales or deployment success)
    Referral programs (for Cloud Agents or influencers)
    Requirements Partners Must Meet In Order To Join The Minimum Tier Of This Cloud Partner Program:
    There are no requirements to join this cloud partner program