Video Networking

  • 2016 Network Connectivity Partner Programs Guide

    ADTRAN, Inc.
    ADTRAN ADVantage Partner Program

    Address:901 Explorer Blvd
    Huntsville, AL 35806
    Corporate Twitter@ADTRAN
    Description:ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN's products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide.
    Top Executive:Tom Stanton, Chief Executive Officer and Chairman of the Board

    11 years in position.
    Category:Infrastructure Provider (deliver networking, hardware, software or other technology used to support network connectivity)
    Channel Description:ADTRAN is a leading global provider of networking and communications equipment. Our mission is to be a trusted provider of global communications solutions, to develop innovative technologies used to create products and services that make communications simpler and more affordable for people everywhere. The company is uniquely positioned to provide complete end-to-end solutions that produce the greatest network efficiency and at the lowest possible cost. Service providers depend on ADTRAN equipment to connect central offices or remote terminals directly to subscriber equipment, thus enabling the delivery of voice, video and Internet services. ADTRAN also supports business customers with a full line of network connectivity solutions that provides partners with the flexibility of offering both on-premises and managed service offerings to meet the unique needs of their customers. Products include enterprise-class Ethernet switches and access points, along with routers and IP Business Gateways. Partners are able to host and manage network equipment themselves, or private label ADTRAN hosted and managed services as well. Services for the channel include both annual and monthly subscription services, with the option of a total OPEX model (ProCloud Subscription Services) which takes away the financial burden from the service provider in allowing them to generate monthly recurring revenue from a managed service.
    Name of Channel Program:ADTRAN ADVantage Partner Program
    Highlights of Program:ADTRAN ProCloud Services program offers fully-managed, business-class network managed services for wired and wireless equipment and over the top services, such as classroom management, Wi-Fi analytics and content filtering. Service providers and resellers have the flexibility to manage the service themselves or private label an ADTRAN hosted and managed ProCloud Plus service. ADTRAN also offers the first of its kind managed services program, ProCloud Subscription Services. Businesses can now easily take advantage of the latest wired and wireless networking technologies and managed services at an affordable monthly price. Managed Service Providers (MSPs) are equipped with a total OPEX model to quickly and easily turn up new cloud-managed network services and transition to a monthly recurring revenue model. End users can offload their network management to a trusted provider, rapidly access cloud applications, support more mobile devices, and provide high-bandwidth for viewing video and voice services without the high capital costs of purchasing and managing wired and wireless network equipment. By offering end users a single view into all the connected devices across both the wired and wireless networks, MSPs can leverage a pay-as-you-grow model that gives customers the flexibility to scale services as needed.
    Partner Program URL:
    Channel Program Manager:Meggin Sawyer, Vice President of Sales
    Recurring Revenue Programs
    Does your company offer training and/or certification aimed at helping solution providers sell services in a recurring revenue model?Yes
    Please describe your training/certification offering:
    Does your company offer advance commissions programs to help solution providers manage cash flow as they transition to a recurring revenue model?No
    Please describe your advance commissions program offering:
    With which of the following products and services is your company involved?
    Infrastructure-as-a-Service (IaaS)
    Wireless/Mobility Services
    Networking Services (SDN, secure cloud connection services, managed WAN services)
    Managed Services Software: RMM (Remote Monitoring and Management)
    Enterprise Networking Infrastructure
    Network Management
    How does this channel program motivate/support its resellers?
    Awards for sales
    Direct deposit funds
    Discount promotions
    Field channel account manager coverage
    Joint marketing planning
    Loyalty programs
    Marketing resources
    Online tools
    Partner portal
    Price protection plans
    Product demo program
    Referral programs
    Sales enablement
    Which criteria must a solution provider partner meet in order to qualify for the minimum/basic tier of this partner program?
    Which criteria must a solution provider partner meet in order to move from the minimum/basic tier to the next higher tier of this partner program?
    Joint business plan
    Sales/revenue volume
    Solutions expertise
    Must be a US company
    Which of the following does your partner program offer to partners in an effort to help expand their businesses?
    Provide VARs with training and advice so that they better understand how they may incorporate Cloud Solutions into current offerings:Which does your partner program offer to partners to help expand their businesses?
    Eligibility to sell vendor services
    Technical Training
    Sales training
    Sales tools
    Vertical market case studies
    Marketing concierge services
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