Email this article   Print article 


Is SonicWall Pulling Away From Its SMB Core?

By Stefanie Hoffman
June 07, 2010    8:32 PM ET

Page 3 of 3

And other channel partners echo that lately the majority of SonicWall's marketing efforts have focused on enterprise products and news.

"All of their press center announcement are really geared toward competing with Cisco," said Richard Hyde, sales director for Whitehall, Penn.-based EZMicro. "There are not as many marketing materials for the small business as there were three years ago."

For the most part, Hyde said that he felt confident that SonicWall would remain a channel-focused company with solid products, "as long as this buyout doesn't make that get any worse," he said.

"We have no problem selling any of the SonicWall appliances. It's still a great value. I just don't think they have enough public relations supporting (the SMB), something that has been the key factor of their growth," he said.

Then again, Robertson speculated, the impending acquisition could also take some of the financial burden off of SonicWall and better enable them to put more resources into the SMB without having worry about placating enterprise focused investors.

"The pressure might not be there to have to up market. But we're just looking into the glass ball -- there's a number of ways it could go," Robertson said. "SonicWall was our choice so far. There are other (products) on the market that are really strong now. There're other competitive products that are really focused on small business markets, and they're looking kind of favorable."

"Of course everyone is trying to grasp at the brass ring," Robertson said, "but not everyone can grasp the brass ring."



<< Previous | 1 | 2 | 3

To continue reading this article, please download the free CRN Tech News app for your iPad or Windows 8 device.
Related: Videos | Slide Shows | Comments

SHARE THIS ARTICLE

More Security

Recent Articles

10 Emerging Security Technologies Gaining Interest, Adoption

Despite some security defenses being only in their infancy, they are attracting interest for addressing BYOD issues, cloud security concerns and stolen account credentials. Here's a look at some of the top new security areas gaining industry interest.

5 Government Intelligence Facilities You've Never Heard Of

One facility has been around since the dawn of space exploration, while other buildings are still in construction. But, they all have serious data analysis and surveillance support activities associated with them.

Data Breach Costs: 10 Ways You're Making It Worse

A little planning and avoiding these 10 costly missteps can help mitigate the impact of a data security breach, according to the Ponemon Institute's latest research.

  More Slide Shows




Related Videos
Loading...