Trend Micro is expanding its portfolio with online backup and data synchronization offerings after signing an agreement to acquire online storage and data protection firm Humyo.
Among other things, Humyo offers data synchronization and automatic file transfer across Windows, Macs and other Internet-connected devices. Humyo currently stores more than 350 million files for 700,000 users, while offering local telephone and e-mail support in three languages.
Executives say that Trend Micro was compelled to make the purchase in light of changing security market trends, and the proliferation of consumer devices in the workplace.
"We've seen customer behavior change in consumer and small businesses related to increased consumption of devices and we've seen that some of the security challenges are the same and some are very different," said Carol Carpenter, Trend Micro general manager of volume business.
One of those security challenges includes ensuring that the data that resides on consumer devices is constantly secured, both within the company's network and outside the firewall. Carpenter said that the company will initially focus more on the data protection aspect of Humyo's portfolio.
"This is the next natural step in terms of how you protect the customers' data," she said. "In addition to device protection, there's a need for data protection."
Dan Thormodsgaard, director of solutions architecture for Kansas City, Mo.-based FishNet Security, said that he thought that Trend Micro's addition of online backup technologies could possibly create more opportunities for him to expand his portfolio, but said that the acquisition would also require a major strategy shift.
"It gives us a larger portfolio to go after. (Trend Micro) was predominantly a security play. The challenge would be that now you have to establish relationships with a different stakeholder," he said. "The challenge is you now have to establish relationships more on the systems side of the house as opposed to the security side."
Next: Partners Weigh In On Humyo Acquisition