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Technology is gradually merging the business and personal lives of its users, and this is having a profound impact on Symantec's security and storage product strategies.
In an interview prior to the Wednesday opening of Symantec's PartnerEngage conference in Las Vegas, Symantec President and CEO Enrique Salem discussed the challenges of adapting his company's broad product portfolio to emerging industry trends such as mobility, social networking and virtualization.
"While we have great products, I want to stop talking about how do we catch one more virus, how to do one more backup, because ultimately for the partner community, for our customers, that's not their view of the world. That's a tech company's view of the world," Salem said.
Consumers' choice of devices such as smartphones and tablet PCs, and the blurring of lines between personal and business environments, is one trend Symantec has been tracking.
The consumerization of IT and the emergence of new devices such as Apple's iPad are putting pressure on IT departments, said Salem. Industry estimates that between 11 million and 14 million tablet PCs will ship this year is accelerating this trend, he said.
Next: Consumers And Business Users Merge