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Symantec sees a fundamental shift towards attributes being associated with a company's people and information. To achieve this, Salem outlined a strategy he calls the "three I's."
The first part of this strategy is invincibility, which includes such functions as availability and disaster recovery along with the level the protection needed for a specific applications.
The second is invisibility of the infrastructure to end users so that they are not required to change the way they work in the name of security and availability. "IT shouldn't force you to change because they need to do something," Salem said.
The third "i" is inexpensive, which Salem said comes from finding efficiencies from both the acquisition and the operation of new technology. For instance, he said, security which is set too high can cause a false positive, which requires assigning personnel to check on too many problems.
For Symantec, this means focusing on people and information, on making the data smart, and on having user attributes which can be used in writing policies, Salem said.