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As part of the Total Rewards Program, which is open to members of Kaspersky's Green Team partner program, solution providers will earn rewards for sales and training involvement and will be rewarded in cash via a reloadable cash card. To kick off the program, channel managers will give partners a card good for $25 the first time a solution provider sales rep signs up for the Total Rewards Program. The Web site for the Total Rewards Program will also feature sales, marketing and communication tools.
Kaspersky also plans to launch a new incentive program around its revitalized training portal, Mullen said.
The Total Rewards Program and the new Kaspersky University Training Program will launch to partners on Feb. 8, Mullen said.
Other new programs on the horizon include a Kaspersky evaluation portal, which is a one-stop shop for product evaluations, online demos and additional information. A series of how-to videos answering solution providers' frequently asked questions is also on the way.
Kaspersky is also planning a full-on marketing and advertising blitz that will drive business to Kaspersky partners, said Randy Drawas, Kaspersky's CMO. The campaign will be centered on the slogan: "It's time to get serious."
"We want everybody to be aware of who we are," Drawas said, adding that the TV spots will be complemented by Kaspersky's largest ever online advertising buy.
Overall, Reynolds said, Kaspersky is storming into 2011 looking to continue its success of previous years.
"Kaspersky's got your back," Reynolds said.
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