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Kaspersky Labs Vice President of Business Marketing Gary Mullen said this company has been stumping for layered security since day one. While endpoint security is increasing in importance, the right policies, processes and tools are required at every level.
"One of the reasons the endpoint has become of significant importance is the porous nature of the perimeter," Mullen said. "The endpoint is the primary line of defense now. But to say 'I don't need network protection; I'll do it at the endpoint,' is an absolute fallacy."
Mullen said taking focus off of network security and targeting the endpoint opens a significant security hole that will be exploited.
"The cybercriminal is going to adjust to any hole you leave open," he said. "We have to be more vigilant at every layer we're protecting against."
Susan Don, director of security business development for worldwide channels at Cisco Systems said the rise of mobile and cloud computing are exactly the reasons why network security remains essential.
"The consumerization of end points means that it's impossible to control the security on those endpoints," said Susan Don, Cisco. As more and more applications move to the cloud, the amount of sensitive data that's accessible to end users on their mobile devices is also increasing.
"What's in the middle that you can control? The pipe," Don said.
As ES Williams continues to secure on all fronts, Leung said the company notices that endpoint security is creating new opportunities, especially in education, where solution providers can help customers plot an endpoint security game plan. Leung said there is a large opportunity emerging around bringing clients up to speed on endpoint security solutions.
Leung added that he has noticed a recent refocus on endpoint security. Part of that renewed focus is due to the changing threat landscape, which has increasingly targeted mobile devices through malware attacks, spam and other means, creating a need for tighter endpoint security solutions and policies.
"The threat landscape has changed a bit," he said. "There's a perception by many of our customers that the endpoint is a commodity. At the end of the day, they think that once they hit 'install' they're protected. There's a lot of ignorance about endpoint security and a false sense of security. Our biggest challenge is educating them that endpoint security is a priority. There's a carelessness in there that is a direct result of lack of education and lack of understanding of what's out there."
And after several years of complacency around endpoint security and what Leung called "sloppy endpoint solutions," protecting the endpoint has become a hot topic of discussion again and has created an increased interest.
"We're able to start leading with the story … you can't take your endpoint for granted anymore," he said.
Cyber Advisors' Vinup said that the next few years, with emerging threats targeting devices and more data traveling out of the ivory tower, the need for endpoint security will grow exponentially. For solution providers, that will be a big opportunity that they must attack.
"We're going to have to protect those [endpoints] with a lot more gusto over the next few years," Vinup said. "That's where the war is right now. In security, we have to go to war and the frontline is the endpoint."