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Meanwhile, executives say that the Tech Data partnership is part of a bigger channel push by Arbor Networks that aims to create a comprehensive channel program. In addition to crucial distribution partnerships, Arbor’s channel program will comprise a deal registration program and earned backend rebates -- both of which are already in the works -- as well as new certifications, which will solidly be in place around January, Myers said.
And the need for tools protecting against DDoS attacks seems to be on the rise. According to Arbor’s sixth annual Worldwide Infrastructure Security Report, 49 percent of those who have deployed HTTP Web services and domain name system (DNS) within their cloud data centers experienced significant firewall or IPS failure as a direct result of a DDoS attack.
Executives said that Arbor Networks has experienced strong growth as more DDoS attacks have been prominently featured in mainstream news headlines. In recent months, global hacker collectives such as Anonymous and LulzSec have brought DDoS into the limelight with attacks against MasterCard , PayPal and a slew of government Web sites.
“It’s yet another level of deterrence and another level of notification against these threats, which have become broadly publicized,” Myers said. “The timing is fortuitous. Network managers understand the risk they’re confronted with and understand the technologies needed to defend against those risks.”
Security products that offer added protection against DDoS attacks can be the missing piece in a comprehensive security offering, Lipsin echoed, adding that educating customers about the prevalence of DDoS threats could also provide numerous consulting opportunities for solution providers.
“The VARs can take a leadership position and help educate their customers about the shortcomings in their network,” Lipsin said. “When you buy insurance, you think you have everything you need, until you say ‘oh my gosh, I didn’t have that piece in my insurance clause.’ DDoS can be somewhat similar.”