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The proliferation of mobile devices and new security threats is increasing the complexity of protecting business data and forcing companies to be more proactive in securing their data centers.
That's the word from Enrique Salem, president and CEO of Symantec, who on Monday used the Symantec Vision conference in Las Vegas to discuss the importance of securing data for companies about to be deluged with new threats coming from mobile devices, social media, and other technologies on the horizon.
Protecting corporate data is becoming more and more complex, Salem told a packed audience during his keynote presentation. "So we have to look forward, not weeks or months, but years ahead," he said.
He cited as an example Symantec's presentation during the Symantec Vision 2010 conference that featured "Julie," a fictional character who was used to illustrate a user in the not-too-distant future.
In the example, "Julie" woke up in the morning from an alarm clock app in her portable iPad-like device that she then used throughout the day at work and in her personal life. "Julie" also seamlessly switched devices as needed at work, and even used a new portable device to continue work immediately after breaking her original device.
The kind of flexibility needed to seamlessly integrate mobile devices into a user's business and personal life has a lot of implications for businesses, Salem said.
This includes the fact that everything in business will evolve around people and the data they use more so than the actual technology, that business and digital personas are merging, that every user needs more services, and that every business needs to have a scalable infrastructure, he said.
"This is the year when our vision becomes a reality," he said.
That vision to which Salem referred stems from a number of important drivers. For instance, he cited research stating that there will be 326 million new mobile devices in use by 2015, about half of which will be based on Apple technology and half on Google Android.
At the same time, Salem said, the use of social media will completely change how users and businesses collaborate, and users will find new ways to share information across devices, companies, and clouds.
Next: Surviving The Coming "Bring Your Own Device" Deluge