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Apple recently changed the wording in the "Why You'll Love A Mac" section of its Web site, removing longstanding claims about Macs being more secure than Windows PCs.
For years, Apple's marketing has centered on the notion that Mac users are immune to the malware that routinely causes headaches for PC users. Here is how Apple used to phrase this: "A Mac isn’t susceptible to the thousands of viruses plaguing Windows-based computers. That’s thanks to built-in defenses in Mac OS X that keep you safe, without any work on your part."
But sometime in the past few days, Apple changed this message to read: "Built-in defenses in OS X keep you safe from unknowingly downloading malicious software on your Mac." Apple also changed its description of OS X from "It doesn’t get PC viruses" to "It’s built to be safe".
The original Apple Web page, dated June 9 on Google cache, can be seen here.
The removal of Windows comparisons could signal a change in Apple's security marketing strategy. Apple's devilishly effective "Get a Mac" marketing campaign focused on the superior security of Macs over Windows PCs, and while researchers have warned that Macs are not inherently more secure, many Mac users still operate under that assumption.
Apple did not respond to a request for comment on the website changes. But, security experts suspect that the increasing attention the company is getting from malware authors did play a role in its decision to remove references to Windows.
"Apple does not want to lose its image as a secure platform," Andrew Plato, president of Anitian Enterprise Security, a Beaverton, Ore.-based security consultancy, said in an interview. "A lot of people still see their Mac as fundamentally more secure than Windows. Flashback proved that Macs are just as vulnerable."