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AVG Targets Channel With New Cloud Platform, Streamlines SMB Security

By Ken Presti
October 11, 2012    1:39 PM ET

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AVG has rolled out a new security and IT management platform designed to help channel partners and MSPs serve high volumes of SMB customers quickly and efficiently.

AVG CloudCare serves as a cloud-based administrative platform that enables partners to remotely manage AVG's antivirus and content filtering services across their entire client base while minimizing truck rolls and time spent on repetitive administrative tasks. The platform is offered free of charge to participating channel partners and MSPs.

Features include remote, single-click deployment for installs and deactivations, keyless licensing, preset policies, automatic alerts and customizable reports, as well as real-time updates and automated upgrades.

[Related: AVG Issues Smartphone Malware Warnings]

The platform is modular in nature, with antivirus and content filtering modules kicking off the rollout. The system also helps to identify new sales opportunities. In addition, a beta test is underway for a new Remote IT feature that enables solution providers to remotely access and troubleshoot issues under customers' devices from any location.

"The product is really built for the sub-100 user market," said Luke Walling, vice president of North America sales at AVG. "We have honed in on this because this is what our partners have told us would be most valuable to them. But, we can also scale up. We probably don't have the enterprise features for a multithousand-seat environment, but we've definitely got the features and functions necessary for the 100 and less market."

Walling points out that the small- to medium-sized business segment is typically demanding of the channel, given the customers' frequent combination of cost sensitivity and limited IT expertise. "Partners have been asking us for several years to develop a solution that is in line with what you're seeing here," he added.

"The problem with most AV solutions is that you don't know what's going on until the client calls," said Lon Cariveau, CEO of LLC Corporation, a Grafton, Wis.-based channel partner. "But now I get notified and can clearly demonstrate that I know what is going on."

NEXT: Cost-Saving, Efficiency Are Key

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