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The ability to signal long-range objectives to channel partners also helps to maintain consistency through the integration and support phase, according to Gavin Struthers, senior vice president of worldwide channel operations at McAfee.
“Joint efforts fuel innovation,” he said. “With Intel, we have much stronger engineering resources with which to boost innovation. Add the street-level expertise that the channel generates regarding the business needs of our customers, and the value gets even stronger.”
Amid those increased resources, the company earlier this month acknowledged a round of layoffs. The move, according to media reports, impacted “a small number of the company’s overall work force of more than 7,000, but the approximate number remains unclear.
Partners attending last week’s Focus12 conference in Las Vegas were largely supportive of the move, but at least one partner suggested that Intel-related resources need to extend to marketing efforts as well.
McAfee “has a very broad portfolio, but not enough people are aware of that,” he said, requesting that his name be withheld. “They are a household name in antivirus, but they seem a little too dependent on the channel to drive home awareness on the range of other technologies, such as network security. I wish they could solve that one for us.”
As a wholly owned subsidiary, McAfee reports to Intel's Software and Services Group under Senior Vice President Renée James.
PUBLISHED OCT. 29, 2012
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