Check Point President: Channel Can Help Prevent Targeted Attacks (Video)


At the 2013 RSA Conference, Check Point president Amnon Bar-Lev talked with CRN TV about current security threats and how channel partners can help prevent targeted attacks against corporations.

Organizations can reduce the risks posed by targeted attacks aimed at stealing intellectual property theft, but most firms need assistance from a trusted channel partner, according to Check Point President Amnon Bar-Lev.

Attacks designed to drain a company of its most vital data are among the most significant issues challenging businesses today, Bar-Lev said in an interview with CRN conducted at the 2013 RSA Conference. Channel partners can help firms focus on the basic principles of segmentation, applying multiple layers of protection and managing security systems correctly to help solve the problem, Bar-Lev said.

The majority of attacks target basic configuration errors and other weaknesses that could be easily prevented, he said. In this video interview, Bar-Lev talks about the company's channel strategy in 2013. Bar-Lev, who was a CEO of a partner of Check Point, said he treats the channel as an extension of the company's sales force.

Bar-Lev urges Check Point channel partners to be very proactive and aggressive with customers to help them get and implement the right products.

Check Point has made significant investments in the channel in 2013 with the addition of 300 people providing regional assistance to handle logistics issues, new campaigns and any other assistance a partner may need. New deal registration was introduced, something that the company never had before, Bar-Lev said. The company also now provides new reporting and appliance selection tools for partners. New education packages, such as a three-day software blade training program, have been added to increase providers' skills and knowledge level, he said.

PUBLISHED MARCH 12, 2013