Mike Carper, founder and senior adviser at Signature Mac, a Fort Wayne, Ind.-based VAR that specializes in Apple products, said that if the information is available someone will use it, but he doesn't think the new security data will apply to many businesses in the channel.
"Our website is safe, and I know our vendors' sites are safe," he said. Businesses that don't vet the ads on their site, however, Carper said could benefit from Google's report. "A business that used any advertisement sent to them, then they would benefit [from the data]."
While Carper feels this addition to Google's report is a political move in the National Security Agency's information-gathering controversy, he said it may be helpful to be able to compile a go-to list of malicious sites.
"It might do me good," Carper said, "where I could bring up a list of malware sites from an IT standpoint, because there's no way to prove that otherwise."
Michael Oh, president and founder of Tech Superpowers, a Boston-based IT provider, said that although he hadn't really thought of Google's security data as a channel opportunity, he saw a few ways companies could use it to their advantage.
"Many of us in the channel have businesses that are related to Web development," Oh said. "I think it's certainly useful information that many [solution providers] could use to approach companies about offering services to help keep their sites secure."
While the way the information could be used depends on a company's business model, Oh said, many traditional hardware- or software-only companies are beginning to crossover into Web development as well.
"Particularly as a provider of hosting, we don't know what people are hosting on their servers," Oh said. "If their [software] hasn't be updated and is vulnerable, ... it's hard for us to know that information."
Another way Google's security tracking could be applied to vendors is by making sure clients don't end up listed as a suspicious site, Oh said.
"As more of an IT provider, you can make sure your clients aren't showing up on these lists," Oh said. "All of that is obviously a really good thing."
NEXT: How Much Helpful Data Can Google's Report Glean?