CRN Exclusive: SonicWall Exceeds Growth Goals, Partner Expectations After Split From Dell


Printer-friendly version Email this CRN article

A year after the company announced its private equity-driven split from Dell, network security vendor SonicWall said it has already exceeded its growth goals.

SonicWall said it has surpassed the "aggressive financial and operational metrics" it set for its first eight months as an independent company. In an exclusive interview with CRN, CEO Bill Conner said that growth was driven by the company's partner strategy, focus on technology innovation, a growing threat landscape, and an overhaul of the company's service strategy.

"Everything is going extremely well," Conner said. "We have miles to go before we sleep, but if you look across the business it's just performing financially and operationally much better than what we had expected." SonicWall doesn't have to disclose exact growth numbers because it is a privately held company.

[Related: CRN Exclusive: SonicWall Hires Former VMware Exec As First Chief Security Officer]

The update comes just eight months after SonicWall finalized its split from former parent company Dell. SonicWall announced a year ago in June that it had been sold to Francisco Partners and Elliott Management as part of its sale of the Dell Software Group. SonicWall appointed Conner as CEO when the deal closed in November.

A key factor in that growth has been the company's 100 percent channel strategy, Vice President of Worldwide Sales Steve Pataky said. SonicWall said it has had more than 15,000 partners register for its SecureFirst partner program since it launched, including 4,000 partners new to SonicWall. Those partners have completed more than 10,000 hours of training and 19,000 exams through the company's SonicWall University. The company has also seen a 50 percent growth in partner deal registrations, adding up to more than $250 million in new sales pipeline.

In an interview with CRN, Pataky said that growth is the result of the company's "sustaining investments" in the channel, including a 100-percent commitment to a partner go-to-market model and investments in partner infrastructure, a new partner database, partner portal, SonicWall University training, and more.

"All of the different elements are starting to come together," Pataky said. "These aren't one and done initiatives. You have to commit to them and sustain the investment … This is not a blip. It's a sustaining thing because we made this sustaining investment. Partners vote with their pen and their dollars … They have had as much confidence in SonicWall as we have had in them and that's where we want to be."

Partners said they are also seeing significant growth with SonicWall. Michael Goldstein, president and CEO of Fort Lauderdale, Fla.-based LAN Infotech, said he has seen very strong growth with SonicWall since its split from Dell. A long-time SonicWall partner, Goldstein said investments in marketing and technology innovation have driven further growth for his business as a partner.  

"SonicWall has been really good to us," Goldstein said. "It's good to see those [growth numbers]. Hard work pays off."

Printer-friendly version Email this CRN article