Hewlett-Packard Co., based here, renamed its high-end disk array Friday, one week after a judge issued a preliminary injunction against the company in response to a suit filed by EMC.
The array, originally named the HP SureStore E Disk Array MC256, and sometimes referred to as the "E MC256" array, is now known as the HP SureStore E Disk Array XP256.
EMC Corp., Hopkinton, Mass., objected to HP's use of the letters E, M, and C in the array name, calling it an insult to EMC customers, said an EMC spokesman. It would have been easier for HP to agree to change the name per EMC's request in May, before the suit was filed, he said.
The "E" in the product's name refers to HP's Equation architecture which was unveiled in May, said David Scott, worldwide marketing manager for HP's Enterprise Storage Business Unit. The "SureStore E" monikor is used for a series of products, he said.
The "MC" name has been in use for years for clustered Unix products and for mission-critical service suites, Scott said.
In May, HP announced it would no longer focus its high-end array sales on the EMC Symmetrix arrays, and would instead push the MC256, which is produced by Hitachi Data Systems for HP on an OEM basis. Until that point, HP was EMC's largest customer.
The two have since become bitter rivals in the high-end storage industry, and are fighting for the loyalty of storage resellers.
HP told the court during the preliminary injunction proceedings that changing the name of the array would cost the company $100 million, the EMC spokesman said. Scott said he could not comment on specifics of the court case.