Are you putting your customers' business at risk? That's the question our cover report this week about the disaster recovery business asks each and every one of CRN's 100,000-plus readers.
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| STEVEN BURKE Can be reached at (781) 839-1221 or via e-mail at sburke@cmp.com. |
"No excuses" is what this disaster recovery revolution is all about. Any VAR that is not selling a disaster recovery solution to each and every client—no matter their budget—is putting that client at risk. If we have learned anything from the Sept. 11 attacks or Hurricane Katrina, it is that bad things can happen to anyone. But even if you think it is unlikely that your customers could be hit by a terrorist attack or natural disaster, things like regulatory issues, compliance and fiduciary responsibilities have taken away every excuse for solution providers not to protect their clients. At the end of the day, selling disaster recovery solutions is a lot like selling life insurance: You wouldn't put your family at risk by not buying a good term life insurance policy. And you shouldn't be putting your business at risk by not investing in a disaster recovery plan.
As a VAR, you are a damn fool not to protect yourself and your clients. In that spirit, our print package includes a look at how VARs practice what they preach by implementing disaster recovery solutions to protect their own business. Also be sure to go to www.crn.com for disaster recovery sales tips and a poignant lookback from CRN Emerging Markets Editor Jeff O'Heir at how VARs in New York, five years after Sept. 11, are bringing disaster recovery solutions to customers.
Most people don't like to acknowledge that disaster could strike their business at any time. Unfortunately, disasters do happen, and it is up to VARs to make sure their clients can recover at a moment's notice. There's no excuse to do otherwise.
Are you putting your customers at risk? Let me know at (781) 839-1221 or via e-mail at sburke@cmp.com.
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New Storage Devices Come To Light At CES 2012, Storage Visions While the buzz in Las Vegas this week was focused on tablets, TVs, and smart mobile devices, there was plenty to see at the CES and Storage Visions conferences for anyone looking for the latest storage innovations. |
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12 New Flash Memory, SSD Devices Provide Diversity Diversity was the watchword in the second half of 2011 as vendors introduced a wide range of SSDs and Flash memory devices to increase the storage performance of mission-critical applications. |
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10 Storage Predictions For 2012 The storage industry will never be the same after 2012 as data capacity growth decelerates, cloud storage accelerates, and mobile devices force storage admins to rework their playbooks. |
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