EMC To Make The Most Out Of Mozy

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EMC's $76 million acquisition Thursday of online subscription storage backup-as-a-service high flyer Berkeley Data Systems is going to result in a big kick in the pants to Berkeley's white box branding solution provider initiative and faster development of its yet to be released new Mozy Backup Retention service.

The Utah-based Berkeley, widely recognized as one of the premier storage backup services for consumers and small and medium businesses, is celebrating a deal that it hopes will help accelerate its bid for what Mozy Chief Operating Officer Vance Checketts calls "world domination" of the online storage backup market from consumers to big businesses.

Checketts, who will now oversee day-to-day operations of the EMC Berkeley subsidiary as director of business operations, said he is looking forward to an aggressive ramp of the Mozy solution provider program which already includes 1,500 solution providers that are being paid recurring revenue fees.

"It is really simple from our perspective we just want to dominate the world," says Checketts. "When we tell that to EMC and they ask us to quantify it, it is a little bit difficult. They are talking about hard numbers and we are still trying to quantify and find out what world domination means. I don't have specific numbers, but we are being very, very aggressive."

Aggressive indeed. Mozy has already been recognized with a accolades from the likes of Consumer Reports, Time Magazine and the Wall Street Journal's technical guru Walt Mossberg. Now the company, which has also nailed a high profile corporate deal with General Electric, is poised to make an all out assault on the corporate storage-as-a-service market with a white box branding program that allows solution providers to private label the Mozy product set with their own brand, said Checketts. "Our ability to ramp up and give our solution providers a library of resources they can draw from will really increase with the EMC acquisition," he said. "For much larger organizations like systems integrators and big service providers like ISPs and MSPs there is certainly going to be an opportunity to not just resell, but to white brand their own (Mozy) offering and resell it."

"That is a huge boost," said David O'Connell, owner of O'Connell I.T., a Lindenhurst, NY Mozy backup storage service provider of the white brand initiative. "That is something we have been waiting for for the last six months. If the EMC deal can speed up the white box product to market it'll be an absolute success for Mozy."

O'Connell, who has been reselling the Mozy service for a year, is one of the Mozy VARs that has made hay with the online backup service. "Every aspect of online storage backup, including data retention, is growing exponentially," he said. "In terms of reselling for us what that means is we have sold 200 percent more than we expected in our first year."

NEXT: What Separates Mozy From The Competition

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