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The cloud storage competition just got a little more crowded.
Verizon Business on Tuesday launched its Verizon Cloud Storage Storage-as-a-Service offering, an enterprise cloud storage service that the provider said tackles the explosion of storage requirements. According to Forrester Research, data requirements are growing at 20 percent to 40 percent annually, leaving companies stressing over where to store and retrieve data. If that growth rate rings true, that means 100 TB of production storage capacity today will balloon to nearly 372 TB over the next five years.
"Managing these growing volumes of data is increasingly difficult," said Patrick Verhoeven, Verizon Business' cloud service product manager. "How do you cope with this explosive data growth?"
The cloud-based storage offering from Verizon comes as Google and Amazon continue to make strides in the cloud storage arena and the competition between the two heats up. And while Verizon expects to bump into the likes of Amazon and others in the increasingly competitive cloud storage market, Verhoeven said Verizon is taking a different tack.
"Our approach to cloud storage is different than Amazon's," he said, adding that while Amazon is a solid fit for consumers, Verizon Cloud Storage is more suited for enterprises. "We're not approaching this market trying to be the cheapest cloud storage out there. Amazon has a good product. We serve a different type of customer."
Verhoeven said that type of customer is mostly concerned more with the security, scalability and manageability of data than leveraging the lowest cost service.
Verizon Cloud Storage is a pay-as-you-go storage offering that can be used as a stand-alone solution or to augment storage area networking (SAN) or network-attached storage (NAS) tools. Verizon will launch the service in the U.S. and 16 other countries next month. It features physical and logical security, such as secure multi-tenant file system and encrypted data transfers. It also allows for different methods to access stored data, including software, APIs and third-party applications. Meanwhile, companies can select where data is stored.