Page 2 of 2
HDS has clearly leapfrogged the competition with its new architecture the boost in performance and availability it offers, said Greg Knieriemen, vice president of marketing at Chi Corp., a Cleveland, Ohio-based solution partner and HDS partner.
"The new software is a dramatic improvement," Knieriemen said. "The previous generations lacked many features, especially application-specific quality of service and performance tuning. Now you can tune the performance specific to an application at the LUN level."
HDS's adoption of 2.5-inch SATA drives in its VSP has also dramatically cut down on the array's footprint compared to its older arrays, Knieriemen said. "If you compare it to other enterprise storage vendors, its footprint is up to 50 percent less. And that translates to lower power and cooling costs. For larger companies buying multiple VSPs, they will see the biggest benefit."
The new VSP and the Command Suite 7 are coming to market with increased incentives for HDS's channel partners, said Mike Walkey, senior vice president of global channels for HDS.
Those incentives start at the end-user level, where HDS will provide incentives to customers to upgrade their existing HDS storage as well as incentives to replacing competitive storage, Walkey said.
HDS is also providing solution providers with incentives for opening new customers and for developing targeted accounts, Walkey said.
Also new from HDS are accelerated back-end rewards for selling all the company's current storage products, as well as a new program, Hitachi Rewards, which provides targeted incentives for solution providers' sales reps and sales engineering teams, he said.
For partners who resell HDS services, the company is enhancing the margins on its professional services, and is adding a new data center transformation service to its product line card.
HDS is also refreshing its channel training, and adding new training related to the VSP and refreshed services offerings, Walkey said.