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EMC is changing its channel program to make benefits more contingent on solution providers getting specific accreditations and less on reaching revenue goals.
EMC on Wednesday officially unveiled the newest iteration of its Velocity channel program to a group of solution providers attending the vendor's partner council meeting, held this week in San Diego.
The new channel program focus on accreditations instead of revenue goals comes as customers look at cloud computing and other new ways to manage their fast-growing data storage requirements, said Gregg Ambulos, vice president of Americas Channel.
EMC also wants to meld its traditional Velocity channel program with programs from a number of recent acquisitions, including storage dedupe developer Data Domain, security vendor RSA, and content management developer Documentum, Ambulos said.
"Partners want one program from EMC they can work with," he said. "So we are looking at how to make it easier for partners to work with EMC, including on a global basis."
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