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HP acquired 3PAR because of its industry-leading storage efficiency and management and the fact that it is ready for use in both public and private storage clouds, Rauch said.
"So the market will gravitate to 3PAR over time," he said. "But we want to work with our EVA base."
Rauch and Moore confirmed channel sources who said that HP is already in the process of a major rollout of its 3PAR storage technology to solution providers.
HP started training its partners on the 3PAR technology three weeks ago, and already trained 1,700 sales reps and engineers working for its solution providers. The company last week also trained an additional 1,500 sales reps and engineers in more traditional direct-to-market reseller partners, many of whom such as CDW and Insight have services arms, he said.
Moore said HP's 3PAR lineup went live with partners on December 1, at which time the technology also became part of HP's PartnerOne partner program. HP in February plans to roll out new 3PAR certification programs for partners, he said.
He said that HP has been in touch with its 87 HP Storage Elite partners, its traditional direct-to-market partners, and an additional 250 to 300 solution providers, about working with 3PAR.
Rauch said he could not comment on channel sources who said that HP has hired about 200 new storage sales reps and sales assistants to work with its storage channel partners, but he did say that the business is growing strong and that HP is hiring.
Several solution providers said that HP has moved more quickly to integrate its 3PAR storage line into its channel program than it did for other acquired products in the past.
Mark Teter, CTO of Advanced Systems Group, a Denver-based solution provider and partner to both HP and Oracle-Sun, said his company contacted 3PAR in 2001, but didn't sign up because the company had no channel strategy.
However, Teter said, now that HP owns 3PAR, Advanced Systems Group is ramping up for the new product line.
"Working with the HP sales organization is going to give 3PAR visibility and longevity in the market," he said. "HP is one of the best vendors we've worked with. We always thought Sun had a good program, but oh my gosh HP is electrified. We're ramping up."
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