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Dell Simplifies Pricing For Compellent VARs

By Joseph F. Kovar
April 13, 2011    5:21 PM ET

Page 2 of 2

As a result, the solution provider said, prices haven't changed much.

"Instead, it's the process to get our pricing which has changed," the solution provider said. "On most deals for me, there's no difference in price. With our experience with Compellent, we figured out over time where our discounts would be."

A Compellent spokesperson said that the company, after it was acquired, standardized its pricing methodology to be closer to that of Dell's methodology, which may have resulted in simplified pricing and quicker configuration of the Compellent products.

Compellent also allowed for negotiations in the procurement process before the acquisition by Dell, but things have since been simplified to allow partners to focus more on the actual configuration of their customers' storage, the spokesperson said.

Pre-acquisition Compellent partners had ultimate control of the configurations, which was a good thing but which also took a lot of time to handle, the spokesperson. Since the acquisition, Dell has simplified the process while maintaining the customization capabilities of partners. Dell has also simplified the pricing process while taking into consideration the level of the partner in the company's partner program, the spokesperson said.

As a result, there may be some small changes in the prices to the customer, but not necessarily across the board, the spokesperson said.



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