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The emphasis customers are placing on being prepared for a disaster is completely difference from attitudes in the past.
Katz said that, immediately after the September 11, 2001 terrorist attacks, the biggest topic among customers was disaster recovery and disaster tolerance.
"After the attacks, I went and talked to customers about it," he said. "How many sales did I make? Hello? It's like teenage sex. Everybody talks about it, but no one is doing it."