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EMC Monday stepped up its battle to get more customers to run Oracle databases in a virtualized VMware environment with its own EMC storage with new technology offerings unleashed at Oracle's OpenWorld conference.
The storage giant announced what it is calling a new "EMC Proven Oracle Performance Solution" aimed at doubling the performance of Oracle Database 11g running in a VMware virtualized environment. EMC boasted that the new solution "can double Oracle transactions per minute with up to 80 percent faster response times, while generating up to 170 percent more IOPS (input/output operations per second) in both physical and virtualized Oracle 11g RAC (Real Application Cluster) environments."
The performance improvement is no small matter given just how closely solution providers and customers finely tune storage and server systems to get maximum database application performance.
EMC also provided the first ever public demonstration of a new storage to compute capability using an EMC 320 Gbyte PCIe flash card combined with innovative new EMC software. EMC began shipping the new hardware-software offering this week to beta customers.
"The magic, of course, is the software that provides this fully automated storage tiering into our storage arrays," said EMC President Pat Gelsinger in a keynote address Monday before thousands of Oracle database customers. "It's the highest performing flash card with this cool capability to work with the (EMC) Storage Array."
The EMC storage to compute functionality represents a new front in the battle to get customers to run mission critical applications like Oracle databases in an EMC VMware virtualized environment. Oracle, for its part, is attempting to get customers to adopt finely tuned integrated hardware-software solutions on its own hardware and storage platforms including its own virtualization software.
Gelsinger said the EMC VMware integration is providing the basis for hybrid private public clouds that are able to dynamically adjust to a wide variety of "middleware, database applications, different operating systems and different application environments." That's a sharp contrast from the vertically integrated hardware software systems that Oracle is selling with its Exadata Database Machine and Exalytics Business Intelligence Machine.