EMC's acquisition of XtremIO is good news for the Flash array industry, said Matt Kixmoeller, vice president of products at Mountain View, Calif.-based Pure Storage.
The storage industry is moving to adopt Flash, but for the time being, most established storage vendors are starting by adding Flash to existing arrays, which is not an optimized solution, Kixmoeller told CRN.
"EMC has come to that realization," he said. "It's no surprise. EMC has done more with Flash than any other vendor has done. I won't be surprised to see the others follow."
EMC is no stranger to either the Flash-based storage technology business or to making acquisitions to fill holes in its strategy. EMC in 2008 was the first enterprise storage vendor to add SSDs to a storage array.
More recently, EMC introduced VFCache, a PCIe Flash-based storage solution that sits in servers and works with external arrays to increase storage performance across multiple tiers from the server to the cloud.
EMC declined to state how much it paid for XtremIO, but earlier reports pegged the acquisition to be valued at over $400 million.
EMC said it will discuss its acquisition at the EMC World conference that starts May 21 in Las Vegas.