Carbonite Formalizes Channel Program For Its Home, Business Offerings


 

Solution providers that bring the Carbonite offerings to customers are eligible for recurring revenue, including at least $20 per year for each customer of the Home edition and an average of $120 per year per customer for its Business Edition, Hauser said.

That recurring revenue is in addition to any services partners sell based on the Carbonite products, he said.

Solution providers signing up for the Carbonite Reseller Program receive the necessary tools to fully manage customers' accounts, Hauser said.

Those tools include a dashboard that lays out the entire Carbonite product line with customer and reseller pricing as well as multi-year pricing.

They also include a console that shows which products customers have purchased but not used and which products are already in use. Another tool shows partners what data was not backed up properly, which customers are approaching their capacity limits and which customers' accounts are expiring soon.

"We want to make account management as simple as possible," Hauser said.

Carbonite took its time developing its reseller program despite introducing its business-oriented platforms, said Pete Lamson, senior vice president for small business and channels for the company.

"When we launched our business platform in June of 2011, demand from resellers began to grow," Lamson said. "We felt if there's that kind of demand, we need a program to help partners. With Carbonite Business, we aimed to bring the same simplicity and low cost of our consumer products to business customers."

PUBLISHED JUNE 26, 2012

This story was updated on June 29, 2012, at 5:00 p.m. PST to clarify details of company information disclosed.